Pidilite's ROFF launches quirky new campaign spotlighting the importance of the right tile installation solutions

ROFF, a tile and stone fixing solutions brand from Pidilite Industries Ltd., today unveiled a quirky television campaign highlighting the importance of choosing the right tile installation system for long-lasting performance. Conceptualised by Ogilvy and created by Corcoise Films, the television commercial is set in a prison, where an inmate finds himself frustrated by the poor quality of the tiles

Aug 20, 2026

The 24-Hour Customer Is Here And Most Businesses Aren't Ready For Them

Customer expectations are changing. People increasingly expect businesses to respond quickly, directly and on the channel already in their hands. According to  WhatsApp's 2026 State of Business Messaging report , a Meta commissioned  Kantar study  across 22 global markets including India,  69%  of consumers consider waiting on hold a waste of time, while nearly  80%  say they need proof of