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Our Journey: From Corporate Giants to Eco-Friendly Innovators

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After spending nearly 25 years in the corporate world, working with international brands like Mothercare, BHS, Liz Claiborne, Apex footwear and others, has help senior level position as President retail, CEO, Director and found myself yearning for something more. Despite the success and achievements I’d experienced, there was a calling for a different kind of impact – one that resonated deeply with my passion for the environment.

 

Rajan Dutta, a seasoned professional with credible contributions in Organization Transformation, Turnarounds, Business Restructuring, Performance and profitability enhancement for sustainable growth. He is a Certified Executive coach, Trainer, Accredited Independent Director and Total Quality Management specialist.

 

Has held senior level positions as CEO, Director, Group President in Companies like Reliance (ADA Group), Lupin Pharma, Airtel, Idea Cellular, RPG Enterprise, Modi Xerox and Jubilant Organics and has been associated with Fortune 500 companies and has played key roles in facilitating Organizations in Business excellence; “Great Place to Work”, “Best Employer” and “Employer of Choice” Brands.

 

Much sought after by industry for his deep knowledge and expertise, he has also been the Industry Board Advisor and Management Speaker to various professional bodies and academic institutions in India and abroad.

 

It was during my tenure at Apex Footwear that I crossed paths with Mr. Rajan Dutta. Our collaboration was initially focused on propelling Apex towards its next phase of growth, but our conversations soon turned towards a shared vision of creating something truly unique and impactful. We both recognized the urgent need to address the detrimental impact of the fashion industry on our environment.

 

In September 2022, I made the bold decision to step away from the corporate world and embark on a new journey. Teaming up with Rajan, we set out to create a brand that not only offered stylish products but also championed environmental sustainability – thus, Roar for Good was born in January 2023.

 

Our mission was clear: to make a positive difference in the world while offering customers high-quality, eco-friendly lifestyle products. We meticulously designed each collection, ensuring that every product had a meaningful story behind it. However, the road to launching Roar for Good was not without its challenges.

 

Navigating India’s nascent eco-friendly market posed significant hurdles, from convincing manufacturers to prioritize sustainability to sourcing environmentally friendly materials. Despite the obstacles, we persevered, and by May 2023, Roar for Good was live on our own webstore. Subsequently, we expanded our presence on prominent online platforms like Flipkart, Amazon, and Ajio.

 

Currently, Roar for Good is available through our own webstore and select online marketplaces. However, we have ambitious plans to expand our online presence further by partnering with platforms like Myntra, Nykaa, Cred, and other like-minded marketplaces. These collaborations will not only increase our reach but also amplify our message of sustainability to a wider audience.

 

Looking ahead, our sights are set on venturing into offline retail by the second half of 2024. We plan to establish a presence through Shop-in-Shops (SIS), Multi-Brand Outlets (MBOs), Large Format Stores (LFS), Franchise partnerships, and ultimately, our own Exclusive Brand Outlets (EBOs). This strategic move will allow us to engage with customers in-person, providing them with a tactile experience of our eco-friendly products while furthering our mission of promoting sustainable fashion.

 

Our focus on education and awareness-building has been paramount, especially in a market where environmental consciousness is still emerging. We’ve deliberately kept our prices accessible to encourage customers to experience our eco-friendly collections firsthand. Additionally, our commitment to environmental stewardship is evident in our tree-planting initiative, where every purchase of ₹2000 or more results in a tree being planted, accompanied by a certificate for the customer to track its progress.

 

Currently, our footwear comprises recycled PET and jute, while our innerwear and socks are crafted from bamboo, and our T-shirts are made from organic cotton and naturally dyed. Looking ahead, we’re excited to launch our linen, hemp, and organic cotton apparel collections, alongside cork, canvas, and hemp footwear offerings.

 

As we continue on this journey, we invite you to join us in creating a greener, safer planet. Together, let’s make sustainability a stylish choice and pave the way for a brighter future.

 

Stay tuned for more exciting updates as we roar towards a more sustainable world!

 

For More Details Visit :-  https://roarforgood.in/


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